SEO 411: How often should you re-submit your sitemap to Google?
So, you’ve launched a new site or have been spending more time on your content strategy. How often should you log in to your Search Console profile to request a re-indexing of your site?
The short answer: probably rarely.
Many overthink site indexing and freak out when they don’t see insignificant changes to their site improving their rankings but there’s good reason for it.
Google doesn’t give a hoot about small changes to your content.
If you’ve redesigned your home page but the content and calls-to-action are essentially the same, Google won’t care.
If you’ve changed the date on an old blog post to give it more visibility on your site, Google won’t care.
If you’ve tweaked a couple of paragraphs on a post or page and updated it, Google won’t care.
Even if you manually submit a re-indexing request, you’re likely to not see much if any change in your rankings if your changes aren’t substantial enough. Google’s pretty smart at detecting these changes and small edits to existing posts or pages here and there won’t be seen as important enough for your indexing to be updated.
Three scenarios where submitting a re-indexing request will likely be pointless
- An updated home page. Most often, home page redesigns are more cosmetic and thus the content itself remains too similar for Google to notice. Remember, cosmetics aren’t a ranking signal. Content is.
- Simply changing the publish/update date on a post. Google needs to see a significant change to your article content, not just swapping a featured image or adding a few links.
- Major changes to your sitemap. If you’ve moved thing around in an effort to fine tune your sitemap and navigation flow, a re-indexing would be a good idea.
Three scenarios where you should to submit a re-indexing request:
- A site redesign. Even if your redesign is largely cosmetic, there are almost certainly changes under the hood that are considerable enough for a re-indexing to be worthwhile.
- Making significant updates to existing content. This doesn’t mean adding or editing a couple of paragraphs or tossing in a new image or two. The updated content needs to be noticeably different.
- Adding an entirely new section or new pages to your site. I think this is pretty self-explanatory.
If you’re just making minor adjustments on your site as you go along (and you are, right?), then let Google decide if it’s worthy of re-indexing.
Keep your focus on great content and a positive user experience. Google will notice that!